Sprinkle kindness this November with Fairy Bread Day

23 Nov 2021

Back with a sweet vengeance is Fairy Bread Day 2021. Sprinkled over a week of fun loving fundraising, we want you to whip out the 100’s and 1000’s on November 24 to help raise funds for leading youth mental health organisation, ReachOut.

Last year saw Australian family-owned company, Dollar Sweets, take the reins from founder, Adam Schell, to bring Fairy Bread Day to the next level. Aussies across the nation unified over this treat, raising a celebratory total of $30.9K, with $11K donated from public gratuity and $19.9K from Dollar Sweet’s sales, to support our youth in need through ReachOut’s essential mental health services. Since the birth of Fairy Bread Day in 2014, everyone from teachers to tradies, young and old, have come together to sprinkle some fun and love for the day. So this year, whether it’s in the classroom, the office or with friends, snack on some sprinkles and pledge donations to ReachOut via www.fairybreadday.com.

“Last year we were overwhelmed with the public response and sense of community with Fairy Bread Day and we can’t wait to see how creative everyone gets in 2021, raising the bar again with the nation’s passion for our iconic Fairy Bread!” enthused Miranda Higgins, Managing Director of Dollar Sweets.

“We are also so pleased to continue and strengthen our relationship with ReachOut, who provide a deeply important and unique resource for young people when it comes to their mental health, especially during these tough times.”

Accessed by more than two million people in Australia each year, ReachOut is a free service focused on providing Australia’s young people and their parents with the tools and hands-on support they need to help tackle whatever life throws at them. Founded in 1998, ReachOut is dedicated to supporting young people in Australia with anything from everyday issues through to tough times.

“In 2020 we were thrilled with the support and funds raised for ReachOut through Fairy Bread Day,” said Tracey Campbell, Director of Marketing and Fundraising at ReachOut.

“These donations allow ReachOut to provide support for even more young people and their parents when it comes to their mental health.”

“Fairy Bread Day is a fun, inclusive and colourful way to start a conversation about mental health and to reconnect with the people in our communities.”

So what are you waiting for? Sprinkle kindness this November by gathering your friends and family to pave a better future for our youth over a sweet slice of spotty goodness.

For more information about ReachOut, visit ReachOut.com.

Note: During November 2021, 10 cents from every sale of Dollar Sweets 100s and 1000s will go to ReachOut.com, along with all funds raised from Fairy Bread Day.


Media contact 

Kiera Shanley / Senior Public Relations Executive / keira@umm.com.au / 0411 365 439

About ReachOut

ReachOut is the most accessed online mental health service for young people and their parents in Australia. Their trusted self-help information, peer-support program and referral tools save lives by helping young people be well and stay well. The information they offer parents makes it easier for them to help their teenagers, too.

ReachOut has been championing wider access to mental health support since they launched their online service more than 20 years ago. Everything they create is based on the latest evidence and is designed with experts, and young people or their parents. That’s why ReachOut is a trusted, relevant service that’s so easy to use.

Accessed by more than 2 million people in Australia each year, ReachOut is a free service that’s available anytime and pretty much anywhere.