Breakfast cereal Weet-Bix has launched a new campaign entitled How Do You Do Yours?, with a range of product boxes designed by leading artists to be auctioned off with proceeds donated to ReachOut Australia.
Promoting diversity and creative endeavours, Weet-Bix has teamed up with some amazingly talented Australian artists and celebrities who have each created a unique artwork to be displayed on a Weet-Bix box.
The artworks and boxes were unveiled at Sydney creative space The Design Residency, at 72 Oxford Street, Darlinghurst, at 11.00am on Friday, April 22. They will also be featured on the Weet-Bix website and their social media channels.
ReachOut CEO Jono Nicholas said, ‘We are extremely grateful to be involved in this collaboration with Weet-Bix. With one in four young Australians experiencing a mental health difficulty, it’s critical that we raise funds and awareness of services that provide free, anonymous support 24/7. The funds raised by this auction will go directly towards helping connect more young Australians with practical support, where and when they need it, through ReachOut.com.’
The diverse range of acclaimed artists taking part includes paper artist Benja Harney, botanical artist Adriana Picker, illustrator Rilla Alexander, Aboriginal contemporary artist Paul McCann, Nathan Jurevicius who specialises in vibrant, graphic art, Paul Robertson known for pixel art and Will Lynes who does hand-painted sign writing.
In addition, several celebrities will be contributing pieces including six-time world surfing champion Stephanie Gilmore, singer and Youtube star Alli Simpson and her little brother Tom Simpson, music artist and author Damien Leith, award-winning country artist Amber Lawrence, Reece Mastin and teenage model Madeline Stuart.
Are you a fan? Check out the auction and make a bid on your favourite Weet-Bix box.
Image caption: Singers Amber Lawrence, Damien Leith and Reece Mastin show off their hand-painted Weet-Bix boxes with ReachOut crew members Doug and Justine.
Weet-Bix
Alex Couzens
Account Manager – Connect PR
alex@connect-pr.com.au
0424 246 717
ReachOut Australia
Doug Millen
Marketing and Communications Coordinator
doug@reachout.com
0425 865 851
ReachOut is Australia’s leading online mental health organisation for young people, providing practical support to help them get through everything from everyday issues to tough times.
Since 1998, ReachOut has worked alongside young people to deliver online tools that address youth mental health and reduce youth suicide. Available anytime and pretty much anywhere, ReachOut.com is accessed by 110,000 Australians each month. That’s more than 1.31 million people each year.
For more than 80 years, Weet-Bix has been giving Australians the perfect start to their day. It is still Australia’s favourite breakfast cereal with more than 1.4 billion Weet-Bix biscuits consumed a year. In addition to the traditional Weet-Bix biscuit cereal, over the years several other popular Weet-Bix varieties have been launched including Weet-Bix Blends, Weet-Bix Gluten-free, Weet-Bix Bites and Weet-Bix Go.
Promoting diversity and creative endeavours, Weet-Bix has teamed up with some amazingly talented Australian artists and celebrities who have each created a unique artwork to be displayed on a Weet-Bix box.
The artworks and boxes were unveiled at Sydney creative space The Design Residency, at 72 Oxford Street, Darlinghurst, at 11.00am on Friday, April 22. They will also be featured on the Weet-Bix website and their social media channels.
ReachOut CEO Jono Nicholas said, ‘We are extremely grateful to be involved in this collaboration with Weet-Bix. With one in four young Australians experiencing a mental health difficulty, it’s critical that we raise funds and awareness of services that provide free, anonymous support 24/7. The funds raised by this auction will go directly towards helping connect more young Australians with practical support, where and when they need it, through ReachOut.com.’
The diverse range of acclaimed artists taking part includes paper artist Benja Harney, botanical artist Adriana Picker, illustrator Rilla Alexander, Aboriginal contemporary artist Paul McCann, Nathan Jurevicius who specialises in vibrant, graphic art, Paul Robertson known for pixel art and Will Lynes who does hand-painted sign writing.
In addition, several celebrities will be contributing pieces including six-time world surfing champion Stephanie Gilmore, singer and Youtube star Alli Simpson and her little brother Tom Simpson, music artist and author Damien Leith, award-winning country artist Amber Lawrence, Reece Mastin and teenage model Madeline Stuart.
Are you a fan? Check out the auction and make a bid on your favourite Weet-Bix box.
Image caption: Singers Amber Lawrence, Damien Leith and Reece Mastin show off their hand-painted Weet-Bix boxes with ReachOut crew members Doug and Justine.
Media enquiries
Weet-Bix
Alex Couzens
Account Manager – Connect PR
alex@connect-pr.com.au
0424 246 717
ReachOut Australia
Doug Millen
Marketing and Communications Coordinator
doug@reachout.com
0425 865 851
About ReachOut Australia
ReachOut is Australia’s leading online mental health organisation for young people, providing practical support to help them get through everything from everyday issues to tough times.
Since 1998, ReachOut has worked alongside young people to deliver online tools that address youth mental health and reduce youth suicide. Available anytime and pretty much anywhere, ReachOut.com is accessed by 110,000 Australians each month. That’s more than 1.31 million people each year.
About Weet-Bix
For more than 80 years, Weet-Bix has been giving Australians the perfect start to their day. It is still Australia’s favourite breakfast cereal with more than 1.4 billion Weet-Bix biscuits consumed a year. In addition to the traditional Weet-Bix biscuit cereal, over the years several other popular Weet-Bix varieties have been launched including Weet-Bix Blends, Weet-Bix Gluten-free, Weet-Bix Bites and Weet-Bix Go.
